OVERVIEW

Call letters: WZID FM, WZID FM HD1 | Manchester, NH
Branding: NH’s 95.7 WZID
Tagline: Today’s Variety
Format: Adult Contemporary (AC)
Coverage Area: Southern NH
Website: wzid.com

LISTENER PROFILE

Primary Target Market: Adults 25-54, Women 25-49 (secondary)
Gender: Male 41%, Female 59%
Own Homes: 70%
Household Income Over $75,000 Per Year: 48%
College Grads: 43%
Demo Breakdown: 18-24: 13.75%, 25-34: 20.38%, 35-44: 22.66%, 45-54: 22.28%, 55-64: 14.46%, 65+: 7.19%

CORE ARTISTS

Ed Sheeran, Pink, Adele, Taylor Swift, Harry Styles, Bon Jovi, Bruno Mars, Dua Lipa, The Weeknd, Madonna